B2B
The hidden friction of running a hybrid B2B trade portal
·1096 words·6 mins
Tech
Web Development
B2B
Decoupling our B2B customer portal from WordPress saved us from a massive database migration, but it introduced a complex web of logic drift and cache lag. Here is how we managed the coordination overhead.
We spent a year burning marketing cash on vanity leads before we fixed our trade pipeline
·1468 words·7 mins
Marketing
B2B
Operations
How we stopped chasing high-volume retail leads, rebuilt our HubSpot tracking, and focused on the 120 trade accounts that actually drive our revenue.