B2B on Tim's log https://luu.is/en/tags/b2b/ Recent content in B2B on Tim's log Hugo -- gohugo.io en © 2026 Hi, I'm Tim Wed, 22 Apr 2026 00:00:00 +0000 The hidden friction of running a hybrid B2B trade portal https://luu.is/en/posts/avoiding-traps-hybrid-architectures-b2b-portal/ Wed, 22 Apr 2026 00:00:00 +0000 https://luu.is/en/posts/avoiding-traps-hybrid-architectures-b2b-portal/ Decoupling our B2B customer portal from WordPress saved us from a massive database migration, but it introduced a complex web of logic drift and cache lag. Here is how we managed the coordination overhead. We spent a year burning marketing cash on vanity leads before we fixed our trade pipeline https://luu.is/en/posts/burning-marketing-cash-vanity-leads-trade-pipeline/ Sat, 31 Aug 2024 16:45:04 +0000 https://luu.is/en/posts/burning-marketing-cash-vanity-leads-trade-pipeline/ How we stopped chasing high-volume retail leads, rebuilt our HubSpot tracking, and focused on the 120 trade accounts that actually drive our revenue.