Marketing

Every action in marketing or business carries its own risks. If we ignore risk management, the consequences can be significant when risks materialize, potentially leading to the failure of a campaign or even jeopardizing the very existence of a company.

Ever walked into a store and marveled at the plethora of choices available? The idea is that more options make decisions easier, right? Well, not quite.

In many ways, us marketers have “trained” our customers to be less loyal

From consumer behavior research, real-world statistics, and my experience, it’s evident that consumers have a substantial attention span.

Retailers should focus on creating LTOs that are relevant to their target audience and that have a justification for the time limit